, ,,Product strategy: Positioning

, ,,LG is a leading brand name in electrics around the world and we close you more 50 years. This brand is skilled of technology and lead of innovations about multimedia, display and home electric equipment. This is premium brand. Moreover we develop technology always so products is very quality that suit for customers. Even though they are different characteristic but we can support their want. Our brand creates products for men and women because today they are equal so they can use products. Besides, when we should presenters of product, we consist to popular of customer that makes they can remember and like brand. Moreover our products have many qualities that suit for price. If customers want life good, you choose LG because our motto is “Life’s Good”. We promise. We hope you believe and royalty in our so we feel happy.

, ,,Product strategy: Branding

, ,,Branding of LG compose of 4 base is values, promise, benefits and personality. We consider everything to customers so we want they royalty our brand.

LG is the brand that is “Delightfully Smart”.

Values: The brand’s core value that never change.
Promise: What the brand promises to deliver.
Benefits: The benefits that are consistently delivered to the customer.
Personality: Human characteristics that are expressed to the customer.

, ,,Logo

, ,,The face in the future: Meaning and Inspiration are background of design LG’s logo

The letter “L” and “G” in circle mean world, future, young, humankind and technology. Our philosophy has primary from humankind in order that show to trying about preservation of close relation of customers around the world.

Face: The design of smile face picture means friendly of company and easy communication. Moreover the picture show man has an eye because it emphasizes the aim and confidence of LG.

Circle: Circle show to earth that symbol of world and all of people.

Appearance: On right of logo is empty because want to show to creativity and flexibility.

Color: Red is main color. It show about friendly and it mean commitment of LG about giving the best thing for customers. Gray shows technology and trustworthiness.

, ,,Company Background

, ,,History of LG is electronics that surround about wish of happiness and good life.

LG electronics was set up in 1958 by In-Hwoi Koo and they were a leader in progress digital period. Moreover they must to thanks to staffs that were skilled of technology about production of electronic such as radio and television. LG electronics produced many products of move equipment and digital televisions in 21st century. And they promoted their state continuously because they wanted to global brand.

, ,,The first time, they were responsible for the first radio made in Korea. The brand name was Goldstar. They use the original of the name “G”. In 1960, they produced Korea’s first consumer radio, TVs, washing machine, refrigerator, and air conditioners. In 1974, Koo Cha-Kyun and Luk-Hin changed its name to Lucky. They used the original “L” of the name. So it became to LG. As Lucky Golstar or simple LG introduced world’s first CDMA digital mobile-handsets, supplied to Ameritech and GTE in the U.S. and developed world's first IC set for DTV in 1997. Next, they released 60- inch plasma TV first time in 1998. In 2001, LG exported the GSM mobile-handset to Russia, Italy, and Indonesia. They were leader of CDMA market. In2002-2003, entered to UK GSM handset market. They produced color mobile phones. After that, they developed about function of 3G such as mobile phones, computer and etc in 2005. Moreover, in 2006 they released LG chocolate KG 800, the first model in LG's Black Label series of premium handsets. In 2008, they introduced new global brand identity of "Stylish design and smart technology, in products that fit our consumer's lives." Next time, they released LG chocolate BL40; it was luxuries and beautiful design in 2009.


LG no longer means Lucky Goldstar but the company uses the motto "Life Is Good."

, ,,Rational: Why This Brand?

, ,,LG is a famous brand of electric appliances and now they enter to mobile phone market share. They are third of mobile phone in the word in short time. Moreover LG have power of action in global market that is engrossed in business around the world. So they have 114 branches and staffs about 82,000 around the world. It is a big brand. Besides LG is very try about development of customer’s life and is suitable for lifestyle which characteristic of product is clever, natural function and prominent capacity. Choosing LG is show personal and promise in contentment.

I have many reasons that I choose this brand. First, LG is the brand of Asia that is famous and equal global brands. Second, I like the product of LG especially mobile phone because it is beautiful design. Third, I like Girl Generation (SNSD) that is a presenter of mobile phone in this brand. Finally, I used to use LG mobile phone so I know it has many qualities.

For my blog, I choose present mobile phone in this brand is LG –Chocolate BL40 is beneath of product is LG’s black Lable series of premium handsets. I think it is a good design. I want it.

In conclusion, I choose this brand because of Life Good.

, ,,Letter of invitations for professional comments

Dear my entire business partners,

I am a general manager of LG Company in Thailand.

First, thank you for your attention and take your time to visit our company.

I would like to sincerely give thankfulness to you. This is a good time that we introduce the company. Today our company is a famous in Asia and spread to Europe and America. We must to develop our product especially mobile phone for the first of market. So we want to suggestion or new idea from you to develop our product.

Please feel free to give us your comments in everything about company. Your comments can help our company is more strong in future. And if we have the opportunities, we hope to joint together in business.

Thank you for your time

Netchanok

GM of LG Company

, ,,Journal week 6

, ,,On Tuesday 29 Aj.Gob thought about Business Grammar that used in negotiation. Because I can not say everything that I think so when I said in business, I must to change the words was polite.
, ,,On Thursday 1 In class had activity about cultural greeting in business presentation.My group presented the star again. It was very cool again. I sang and danced until I was tired. I thought I was old. For this day, every group prepared themselves so much because acting and dressing were very good. Ha ha I felt happy and enjoyable. After presentation, we took a photo together. It was nice. I really like Aj.Gob’s teaching.