, ,,Branding of LG compose of 4 base is values, promise, benefits and personality. We consider everything to customers so we want they royalty our brand.
LG is the brand that is “Delightfully Smart”.
Values: The brand’s core value that never change.
Promise: What the brand promises to deliver.
Benefits: The benefits that are consistently delivered to the customer.
Personality: Human characteristics that are expressed to the customer.
LG is the brand that is “Delightfully Smart”.
Values: The brand’s core value that never change.
Promise: What the brand promises to deliver.
Benefits: The benefits that are consistently delivered to the customer.
Personality: Human characteristics that are expressed to the customer.
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