, ,,Product: We know and attend about customer’s satisfaction so LG black label series is designed for target group. Our target group likes smart phone, luxury design and fashionable. These products are suitable for them. Moreover they can touch about design that differ other brands.
Price: LG black label series is premium level and smart phone so price is 10,000-20,000 baht. This price is not expensive and suitable because we use a lot of good materials. We guarantee about this products is worthwhile for your money.
Chocolate KG800 >> 14,200 Baht
Shine KE970 >> 13,900 Baht
Secret KF750 >> 15,900 Baht
Chocolate Love BL40 >> 19,900 Baht
Place: We consider to customers so we sell these products at convenient place such as LG shop in general department store, mobile phone shops and Maboonkrong center (MBK).
Promotion: Today we have many promotions for customers. Moreover there are many types of promotion because we want into them.
Advertising media >> We advertise by internet, magazine and billboard.
Television media>> We choose famous celebrities for presenter on T.V. because they can control fans and customer that interested in products. Moreover we use music to promote because people remember fast.
Presenter>> Presenter of LG is famous person such as leader of South Korea, superstar, singer or businessman so all of customers are confident in our product. Our presenter: Girl generation (SNSD), Lee Yong Ae (Dare Jung Kum), Kim Tae Hee, and etc. They help promote our products so products are popular.
Activity>> We have activities for customers and social such as photo from mobile phone contest, love SM TOWN by LG, LG entertainer contest, etc.
Sponsor>> We support many activities such as supporter of world cup2010 broadcast, concerts, etc.
In my opinion advertising of LG is professional and several. Sometime sit shows about quality but sometimes it show presenters. Showing presenter is not bad for product but it makes customers remember.
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