, ,,Reflection

, ,,First time, I didn’t want to study this course (ENG-380) because I didn’t want to make Blog. I think it was difficult. But, I must to study between ENG-380 and ENG-480. Oh no!! I must to decide. Finally I chose take this course because I had many friends who jointed in fate. But now, I felt happy and enjoyable because of this course. Moreover I did many activities such as role play and play games. I took knowledge and I was enjoyable too.

For blog, first of all, I would like to say “thank you” to Aj.Gob because I have opportunity to make blog. Actually I never do it. She makes me is creativity and I am designer of Blog. Today I love my blog and I feel enjoyable. Moreover I know about not things that we can’t. So I must to do before say I can’t.

Moreover I act as General Manager of LG in blog. In my opinion, it is very difficult because I must to do homework about information hardly and I must to analysis about market strategy. I feel tired but I use my business knowledge.

Finally all of the things that I say, I would like to say “Thank you” to Aj.Gob again.
I really like her teaching. It is so cool.!!!!

, ,,References

References:

http://www.lg.com/th/index.jsp
http://talk.mthai.com/topic/87471
http://www.wiseknow.com/content/view/2320/1
http://www.thaimobilecenter.com/spec/LG_BL40_Chocolate.asp
http://www.soshifanclub.com/news

Thank you for information .

, ,,New product: LG chocolate love BL40

, ,,Lately, LG invade to premium phone market again because we begin New LG chocolate BL40 or LG chocolate love. It is 4th generation of LG black label series. This product shows design that over the mobile phone. We believe that customers around the world like it and can changes to premium phone surely.

For this BL40 is new generation of LG black label series. It is prominent from touch screen HD LCD that it is wide 4” and shows panorama picture of ratio 21:9. It looks like cinema screen. Moreover body is thin, black shadow and red together with luxury design and Minimalistic model. We think it can satisfy to customers.

Besides we add to many functions about computer program for convenient of customers.

, ,,4p’s of LG black label series

, ,,Product: We know and attend about customer’s satisfaction so LG black label series is designed for target group. Our target group likes smart phone, luxury design and fashionable. These products are suitable for them. Moreover they can touch about design that differ other brands.

Price: LG black label series is premium level and smart phone so price is 10,000-20,000 baht. This price is not expensive and suitable because we use a lot of good materials. We guarantee about this products is worthwhile for your money.

Chocolate KG800 >> 14,200 Baht
Shine KE970 >> 13,900 Baht
Secret KF750 >> 15,900 Baht
Chocolate Love BL40 >> 19,900 Baht


Place: We consider to customers so we sell these products at convenient place such as LG shop in general department store, mobile phone shops and Maboonkrong center (MBK).

Promotion: Today we have many promotions for customers. Moreover there are many types of promotion because we want into them.

Advertising media >> We advertise by internet, magazine and billboard.
Television media>> We choose famous celebrities for presenter on T.V. because they can control fans and customer that interested in products. Moreover we use music to promote because people remember fast.
Presenter>> Presenter of LG is famous person such as leader of South Korea, superstar, singer or businessman so all of customers are confident in our product. Our presenter: Girl generation (SNSD), Lee Yong Ae (Dare Jung Kum), Kim Tae Hee, and etc. They help promote our products so products are popular.
Activity>> We have activities for customers and social such as photo from mobile phone contest, love SM TOWN by LG, LG entertainer contest, etc.
Sponsor>> We support many activities such as supporter of world cup2010 broadcast, concerts, etc.

In my opinion advertising of LG is professional and several. Sometime sit shows about quality but sometimes it show presenters. Showing presenter is not bad for product but it makes customers remember.

, ,,Product line

, ,, LG electronic mobile communication company is a leader of mobile innovation in market. They want customers have experience of mobile which have good technology and luxury of design.

Moreover LG creates mobile phone that the name is Black label series. In this series, mobiles look gorgeous and model design because they are decorated from Carbon fiber and tempered glass. Besides, there are many technologies. For this series is called “The series for touch” because LG develops touch screen system more good in this series. When you use, you feel comfortable and enjoyable.


Line of LG Black label series

Chocolate KG800: First product of Black label series : It is designed for an agent of luxury of mobile phone. It is minimalist design. It control from red buttons that conceal under touch screen of monitor hide.


Shine KE970: The second of Black label series : It is the best of design and function. The body makes from glittering metal so it looks prominent.
Moreover monitor can replace mirror.


Secret KF750: The third of Black label series (Style that lasts): It show the concept “Style that lasts” because designer give inspiration from several of premium brands about quality. It is gorgeous, modern design and smart technology.


New Chocolate or Chocolate Love BL40: The forth of Black label series (Stylish&Sleek4” ): It is full touch screen phone. It is designed by tempered glass LCD and many luxury metals. It looks real chocolate.

, ,,Target group

, ,,LG black label series is premium phone. They look gorgeous and high technology so they are suitable for new generation .

Target group is young generations who have power of buy in B+ level because this group is interested in design, technology and function. Moreover they want mobile which suit for there lifestyle and fashion.

, ,,Keys of successful factor

, ,,Today LG is a big company in the world. We are leader of technology. Moreover LG is very success because we become to Top3 of mobile phone in the world fast. There are many things that make our success in business such as high technology, vision, identity and strategic alliance.

- High technology: LG believe that innovation of technology is keys of success in market. We are leader of high digital products and we can adapt for customer. So we must to develop always.

- Vision: LG want to give good digital products and services for customers for life is good with them. If they feel happy, we are success.

- Identity: LG is identity. We don’t copy other brands. Identity of LG emphasizes our expression and must to do everything that is promises for contentment customer.

- Strategic alliance: LG works more 10 years for leader of industry from high technology. It makes our have good opportunities joint with other business. It is called cooperation of business. When we work together with them, we can more develop.